Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Planning and executing Go-to-Market strategies for product and feature launches with an accent on product positioning, messaging frameworks, and enablement tools. Focus on translating product insights into customer value and analyzing adoption metrics to drive product growth.

Location: Hybrid (Must be based in or able to work from Amersfoort, Madrid, London, or Ghent). 3 days in office, 2 days remote.

Company

A rapidly scaling SaaS unicorn in the order management industry empowering businesses to deliver exceptional order experiences.

What you will do

• Plan and execute Go-to-Market (GTM) strategies for new products and feature launches.
• Develop coherent narratives, compelling product positioning, and messaging frameworks.
• Create GTM enablement tools and materials, including battle cards and one-pagers.
• Track and analyze product marketing and campaign metrics, such as user engagement and adoption rates.
• Act as a feedback loop between the market and product development by gathering insights from sales and customer success.
• Perform competitive benchmarking and analysis using AI tools and online resources.

Requirements

• 5+ years of experience as a Product Marketing Manager in the B2B SaaS industry.
• Strong understanding of B2B marketing principles and product-led growth.
• Proven ability to develop compelling product positioning and messaging.
• Proficiency in marketing automation tools and analytics platforms.
• Excellent project management and communication skills to align cross-functional teams.
• Ability to work from offices in Amersfoort, Madrid, London, or Ghent.

Nice to have

• Experience or understanding of the food service industry.
• Master’s degree in Marketing, Business, or a related field.
• Proficiency in more than two languages.

Culture & Benefits

• Dedicated learning budget for continuous professional growth.
• Opportunity to work on cutting-edge solutions with a fast-paced weekly release cycle.
• Diverse, international team environment valuing transparency and visibility.
• Regionally tailored compensation and benefits packages.
• Work in a high-growth unicorn environment with significant individual impact.