Director Of Marketing (B2B)

TL;DR

Director of Marketing (B2B): Owning and executing paid media and demand generation strategy across enterprise and mid-market segments with an accent on hands-on platform management and campaign optimization. Focus on building marketing systems from the ground up, driving lead quality, and aligning acquisition strategies with sales outcomes.

Location: Remote

Company

hirify.global is a growing organization currently expanding its marketing function and demand generation capabilities.

What you will do

• Develop and execute paid media strategy across Google, LinkedIn, and programmatic channels.
• Manage and optimize paid search and social campaigns directly on a day-to-day basis.
• Own quarterly media planning, budget allocation, and performance forecasting.
• Partner with creative teams to drive landing page strategy and conversion rate optimization.
• Collaborate with sales leadership to validate lead quality and refine targeting based on conversion data.
• Establish attribution tracking and provide transparent performance reporting to senior leadership.

Requirements

• 7+ years of digital marketing experience with deep hands-on expertise in paid search and social.
• Proven track record of building performance marketing programs from the ground up.
• Current, deep knowledge of Google Ads and LinkedIn platform algorithms and bidding strategies.
• Familiarity with HubSpot or similar marketing automation platforms and CRM integration.
• Strong analytical mindset with the ability to identify and resolve conversion blockers.
• Excellent communication skills with the ability to present clearly to senior leadership.

Nice to have

• Experience marketing to small and mid-sized businesses or D2C audiences.
• Experience with fast, self-serve conversion paths.

Culture & Benefits

• Opportunity to own and build a function from the ground up.
• Direct partnership with executive leadership on strategy and priorities.
• Hands-on role with significant autonomy in platform management and execution.
• Collaborative environment focused on data-driven results and system building.