Senior Manager, Demand Generation (Paid Media)

TL;DR

Senior Manager, Demand Generation (Paid Media): Managing global paid media strategy and execution for an enterprise orchestration platform with an accent on lead quality, pipeline growth, and budget optimization. Focus on scaling multi-channel campaigns across search, social, and programmatic platforms while leading a growing team of specialists.

Location: Remote (United States)

Company

hirify.global is a leading SaaS orchestration platform that enables enterprises to intelligently automate mission-critical business and IT processes using AI-embedded fabrics.

What you will do

• Own global paid media strategy and execution across a multi-brand product portfolio to drive lead volume and pipeline.
• Manage an annual paid media budget of $10M+, optimizing spend across search, social, display, and programmatic channels.
• Develop and optimize full-funnel campaigns, monitoring ROAS, CPL, and cost per opportunity.
• Manage third-party vendor relationships, including contract negotiations for newsletters and lead generation programs.
• Apply CRO disciplines to enhance landing pages, ad creatives, and lead capture processes.
• Lead, mentor, and develop a growing paid media team, fostering a culture of accountability.

Requirements

• 5+ years of B2B paid media experience within a SaaS or enterprise software environment.
• Direct experience managing significant budgets and complex channel mix allocations.
• Advanced proficiency in Google Ads, LinkedIn Campaign Manager, Meta, and programmatic platforms like 6sense.
• Proficiency with Salesforce and Marketo for attribution and reporting.
• Strong analytical skills to translate performance data into strategic recommendations for stakeholders.
• Must be based in the United States.

Nice to have

• Familiarity with generative engine optimization (GEO) and the impact of AI-driven search on paid media.
• Experience with personalization and landing page tools such as Instapage or Mutiny.
• Prior experience building or scaling a paid media team from the ground up.

Culture & Benefits

• High-visibility role with a clear path to broader leadership as the organization scales.
• Collaborative environment focused on customer obsession and innovation.
• Culture rooted in ownership, curiosity, and respect ("One Team. One hirify.global").
• Commitment to equal opportunity and diversity in the workplace.