Marketing Director (SaaS)

TL;DR

Marketing Director (SaaS): Leading and scaling demand generation and deal support engines for a biotech software platform with an accent on pipeline creation and account-based marketing. Focus on designing repeatable multi-channel programs, optimizing conversion rates, and aligning marketing efforts with sales for mid-market and enterprise growth.

Location: Available across EST and UK timezones

Company

hirify.global provides software for scientists to analyze and process complex data, consolidating fragmented resources into a unified biotech platform.

What you will do

• Own demand generation and pipeline impact, designing programs for both high-velocity and enterprise deals.
• Act as a player-coach, executing paid media, lifecycle marketing, and ABM while mentoring the marketing team.
• Scale the demand engine by designing repeatable multi-channel programs and balancing short-term needs with long-term investments.
• Optimize website strategy, conversion rates, and sophisticated email nurture programs.
• Lead an integrated events strategy to drive pipeline creation and acceleration.
• Partner with Sales and RevOps to align on ICPs, funnel definitions, and forecasting.

Requirements

• 8+ years of experience in B2B SaaS marketing with a track record of driving revenue in sales-led organizations.
• Proven experience partnering with Sales leadership on account strategy and funnel health.
• Hands-on expertise in demand generation, paid acquisition, and ROI analysis.
• Ability to operate in ambiguity and build systems from scratch.
• Analytical mindset focused on pipeline, revenue impact, CAC, and payback.
• Must be available to work across EST or UK timezones.

Nice to have

• Experience marketing to technical audiences such as developers, scientists, or data engineers.
• Background in open source, developer tools, data infrastructure, or life sciences software.
• Exposure to sales-led or hybrid GTM models.

Culture & Benefits

• Remote-friendly culture with flexible working hours and an international environment.
• 20 days vacation per year plus 3 additional days in December.
• Comprehensive health, dental, and vision insurance (United Healthcare, Delta, VSP).
• 401K investment via Vestwell and home office equipment budget (over 1,000 USD).
• Annual learning and development budget of 1,000 USD.
• Equity and subscriptions to mental health support apps.