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Marketing Director (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Director (SaaS): Building and scaling Seqera’s demand generation and deal support engine across paid media, lifecycle marketing, website conversion, ABM, content, events, and marketing automation with an accent on pipeline creation, revenue impact, and sales-led growth. Focus on designing multi-channel programs, forecasting pipeline, optimizing conversion and deal velocity, and translating product-led growth and community engagement into measurable business outcomes.
Location: Remote-friendly; available across EST and UK timezones
Company
develops software that helps scientists analyze and process complex data, consolidating fragmented data and computing resources into a unified platform for life sciences organizations.
What you will do
- Own demand generation and performance marketing from acquisition through pipeline creation and acceleration.
- Design programs for high-velocity deals below $50K and targeted ABM and nurture programs for $50K–$500K+ mid-market and enterprise opportunities.
- Personally execute initiatives across paid media, lifecycle marketing, website conversion, ABM, content, events, and experimentation while mentoring the marketing team.
- Lead website strategy, conversion rate optimization, user experience improvements, email nurture, and marketing automation.
- Plan integrated field, conference, and owned-event programs connected to pipeline creation, deal acceleration, and post-event nurture.
- Partner with Sales, RevOps, Product, and Customer Experience on funnel definitions, forecasting, reporting, and go-to-market improvement.
Requirements
- 8+ years of experience in B2B SaaS marketing.
- Track record of driving pipeline and revenue in sales-led organizations, including mid-market and strategic enterprise accounts.
- Hands-on experience with demand generation, performance marketing, paid acquisition, experimentation, budget ownership, and ROI analysis.
- Experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration.
- Ability to build systems from scratch, operate in ambiguity, and use data to improve pipeline, revenue impact, CAC, and payback.
- Strong communication skills with Sales, RevOps, and executive leadership, plus experience as a player-coach and mentor.
Nice to have
- Experience marketing to developers, scientists, or data engineers.
- Background in open source, developer tools, data infrastructure, or life sciences software.
- Exposure to sales-led or hybrid go-to-market models.
Culture & Benefits
- Flexible working hours and a remote-friendly culture.
- International environment with more than 25 nationalities, team retreats, and bonding activities.
- 20 vacation days per year, three additional company days in December, and public holidays according to location.
- Equity, private health, dental, vision, and life insurance, plus a 401(k) investment app.
- Home office equipment valued at over $1,000, mental health app access, and a $1,000 annual learning and development budget.
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