Sr. Director, Integrated & Brand Marketing (SaaS)

TL;DR

Sr. Director, Integrated & Brand Marketing (SaaS): Defining and scaling brand presence, market perception, and top-of-funnel demand creation strategy with an accent on AI-driven discovery and narrative coherence. Focus on managing large-scale marketing investments, leading high-performing teams, and ensuring consistent messaging across the customer journey.

Location: Must be based in or able to commute to Utah for a hybrid role

Company

hirify.global is a leading people intelligence platform dedicated to transforming HR and empowering organizations through sustainable growth and innovation.

What you will do

• Own brand positioning, messaging architecture, and visual identity across all channels.
• Develop and execute integrated marketing campaigns to drive awareness and demand generation.
• Manage media planning and investment strategy, overseeing up to $20M in annual marketing spend.
• Lead enterprise content marketing and thought leadership initiatives to strengthen market credibility.
• Partner with Product Marketing and Executive Leadership to align brand strategy with product value propositions.
• Manage external agency relationships and hold partners accountable for measurable business outcomes.

Requirements

• 10+ years of progressive experience in brand or integrated marketing leadership.
• Proven experience scaling B2B SaaS or growth-stage technology brands.
• Demonstrated AI fluency with a track record of using AI tools to elevate campaign development and audience research.
• Experience managing large-scale marketing investments exceeding $15M annually.
• Meaningful direct experience working within an advertising or media agency.
• Must be able to pass a background and credit check.

Nice to have

• Experience within HCM, HR technology, or workforce management industries.
• Experience leading global or multi-region brand initiatives.
• Experience with sponsorship portfolio management and major event marketing.
• Experience presenting to executive leadership teams or boards of directors.

Culture & Benefits

• Comprehensive health, life, and disability insurance.
• 401k plans with up to 6% company match.
• Generous leave policies including 4 weeks of vacation and 12 company holidays.
• $2000 Paid-Paid Vacation bonus.
• EAP through Headspace and a values-driven, supportive culture.