Lead Digital Marketing Manager (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Lead Digital Marketing Manager (SaaS): Owning and optimizing the digital growth engine to drive awareness and inbound demand with an accent on paid media, SEO, and AEO. Focus on building AI-powered workflows, scaling organic traffic, and maximizing commercial impact through data-driven experimentation.
Location: Hybrid in Denmark (Aalborg, Aarhus, Copenhagen, Kolding)
Company
is a leading operating data platform connecting people, assets, and processes in the construction industry to eliminate downtime and improve safety.
What you will do
- Define and execute the global paid acquisition strategy across LinkedIn, Meta, and Google Ads to drive qualified inbound demand.
- Own website strategy, governance, and conversion rate optimization (CRO) to improve user journeys across the full funnel.
- Scale global organic traffic through SEO and Answer Engine Optimization (AEO), focusing on visibility in AI-powered search.
- Develop digital reporting, attribution frameworks, and performance dashboards to provide actionable growth insights.
- Manage relationships and budgets for external digital agencies, ensuring clear KPIs and accountability.
Requirements
- 7+ years of experience in B2B digital, demand generation, or performance marketing, preferably in SaaS or tech.
- Demonstrated track record of converting digital channels into measurable business impact.
- Experience building AI-powered workflows to optimize digital growth engines.
- Hands-on proficiency with LinkedIn Ads, Meta, and Google Ads.
- Strong experience managing external agency partners and specialist vendors.
Culture & Benefits
- Human-centric approach within a truly global team.
- Mission-driven environment focused on pioneering technological progress in construction.
- Collaborative culture connecting people and assets to build a more sustainable industry.
Hiring process
- Virtual meet and greet with the People & Talent team.
- Second interview with the direct leader and a colleague to discuss role fit and approach.
- Case interview featuring a brief recruiting challenge and a presentation of your approach.
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