Marketing Manager (K-12)

Location: 100% remote and global; work from anywhere

Compensation: OTE CAD $82,500–$104,500 per year, including a base salary of CAD $75,000–$95,000 and 10% variable compensation. Equivalent OTE USD: $60,000–$76,000 per year.

Company

Provides ERP and product platforms that help nonprofits, school boards, and government agencies operate more efficiently.

What you will do

• Own the full marketing funnel for K-12 education-focused products and services, from awareness through retention.
• Lead go-to-market planning for product launches, including positioning, messaging, and channel strategy.
• Develop messaging frameworks for district finance, business operations, and superintendent audiences.
• Manage and optimize email, paid media, SEO/SEM, LinkedIn, and webinar channels.
• Collaborate with Sales on enablement materials and create case studies, thought leadership, and impact stories.
• Analyze campaign performance and market feedback to refine marketing strategy.

Requirements

• Bachelor’s degree or diploma in Marketing, Communications, Education, or a related field.
• 5+ years of marketing experience, including at least 2 years in a management or lead capacity.
• Experience creating and executing multi-channel marketing campaigns.
• Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences.
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn.

Nice to have

• Hands-on K-12 experience and strong understanding of the sector.
• Bilingual English and French proficiency.
• Professional experience using AI tools in marketing.

Culture & Benefits

• Fully remote, global work environment with flexible asynchronous hours.
• Career development support, regular feedback, and access to tools, playbooks, and technology.
• Connections with industry thought leaders and webinars on emerging technology topics.
• Home office setup stipend.
• Virtual culture activities including coffee chats, happy hours, cooking classes, and book clubs.