Marketing Manager (K-12)

TL;DR

Marketing Manager (K-12): Owning the full marketing funnel for K–12 education-focused products across North America with an accent on go-to-market planning, audience-specific messaging, and digital channel optimization. Focus on bridging the gap between product capabilities and district leadership challenges to drive awareness and advocacy.

Location: 100% remote and global

Compensation: OTE $60,000 – $76,000 USD

Company

hirify.global provides ERP and product platforms that help social benefit organizations, such as nonprofits and school boards, optimize their operations.

What you will do

• Own the full marketing funnel from awareness through retention for K–12 education products and services.
• Lead go-to-market planning for new product launches, including positioning and channel strategy.
• Develop messaging frameworks tailored to district leadership (Finance, Business Operations, Superintendents).
• Optimize digital marketing channels including email, paid media, SEO/SEM, LinkedIn, and webinars.
• Collaborate with Sales to create tailored enablement materials for K-12 buyers.
• Create high-impact content, case studies, and thought leadership pieces.

Requirements

• Bachelor's degree or diploma in Marketing, Communications, Education, or a related field.
• 5+ years of marketing experience, with at least 2 years in a lead or management capacity.
• 3+ years of hands-on experience within the K–12 education sector.
• Proven ability to execute multi-channel marketing campaigns.
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn.
• Excellent written and verbal communication skills.

Nice to have

• Bilingual proficiency in English and French.
• Experience utilizing AI tools in a professional marketing context.

Culture & Benefits

• 100% remote and global work environment with flexible, asynchronous hours.
• Commitment to growth via consistent feedback and professional development tools.
• Stipend for home office setup.
• Culture-focused initiatives including coffee chats, book clubs, and social events.