Product Marketing Manager (Healthcare)

Location: Remote in the United States; listed location is Utah. The role includes approximately 20% domestic travel and paid on-site onboarding at a designated company location for applicable new hires.

Salary: $143,200–$196,900 annually, including base pay and variable incentive pay if eligible.

Company

hirify.global is a healthcare company developing payment, patient safety, quality, population health, and healthcare information solutions.

What you will do

• Create and execute strategic marketing plans for healthcare payment innovation, population health, and quality methodology products.
• Develop product messaging, value propositions, core content, and product marketing deliverables.
• Lead new product introduction marketing deliverables through the applicable review process.
• Conduct customer insights, competitive analysis, and market research for existing portfolios and new commercialization initiatives.
• Plan and execute marketing tactics including landing pages, case studies, fact sheets, eGuides, events, webinars, and advertising.
• Collaborate with business unit managers, sales teams, research groups, regulatory stakeholders, and provider-focused teams.

Requirements

• Bachelor’s degree or higher from an accredited institution.
• At least 10 years of product marketing experience.
• Must be legally authorized to work in the United States without employment visa sponsorship.
• Strong writing, messaging, presentation, influencing, strategic thinking, collaboration, and business acumen skills.
• Availability for approximately 20% domestic travel.

Nice to have

• At least five years of experience using or marketing healthcare payment classification, population health, or quality methodologies.
• Knowledge of healthcare, health information management, and healthcare IT.
• Master’s degree in marketing, business administration, or healthcare management.
• Understanding of the US healthcare regulatory and policy environment.
• Experience with thought leadership, industry influencers, and digital marketing.

Culture & Benefits

• Remote work with domestic travel requirements.
• Paid travel and expenses for required on-site onboarding.
• Medical, dental, vision, health savings, flexible spending, disability, life insurance, paid absence, and retirement benefits may be available.
• Work focused on improving healthcare outcomes and supporting healthcare professionals.