Sr. Product Portfolio Marketing Manager (Healthcare)

Location: Boston, MA, United States; remote or hybrid, with up to 20% travel.

Base compensation: $110,390–$185,000 per year.

Company

hirify.global provides a portfolio spanning Hospital Solutions, Outpatient Services, and Enterprise Intelligence for healthcare organizations.

What you will do

• Own the ICP definitions, buyer persona architecture, and portfolio-wide understanding of healthcare buying committees and decision-making structures.
• Develop portfolio positioning, messaging architecture, value propositions, and an enterprise narrative across hospital, outpatient, and intelligence solutions.
• Create portfolio storytelling assets, executive briefings, strategic account materials, and C-suite narratives for clinical and economic stakeholders.
• Own sales enablement deliverables including cross-sell playbooks, battlecards, talk tracks, objection-handling guides, and ROI frameworks.
• Develop customer evidence, quantified proof points, case studies, and cross-portfolio value realization frameworks supporting retention, expansion, and revenue outcomes.
• Maintain the portfolio roadmap narrative and launch calendar, coordinating sequencing and dependencies across product pillars.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing or portfolio marketing within B2B technology or healthcare.
• Experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio.
• Experience building buyer personas and ICP definitions in a complex enterprise selling environment.
• Track record of developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes.
• Ability to align pillar PMMs and cross-functional stakeholders without direct authority.

Nice to have

• Healthcare technology marketing experience, including pharmacy automation, clinical software, or connected care.
• Experience supporting enterprise health system sales with cross-portfolio or platform narratives.
• Familiarity with medication management workflows across inpatient and outpatient settings.
• Experience creating executive briefing materials, C-suite narratives, or cross-sell and upsell messaging frameworks.

Culture & Benefits

• Remote or hybrid work arrangement.
• Up to 20% travel for team meetings, customer engagements, or industry events.
• Medical, dental, and vision plans for eligible US employees and dependents.
• Wellness and employee assistance programs, life insurance, disability coverage, and retirement plans with matching.
• Paid time off.