25 минут назад
Director, Product Marketing (Healthcare)
168 800 - 242 650$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Product Marketing (Healthcare): Leading product marketing strategy and go-to-market execution for Omada’s cardiometabolic healthcare suite, including diabetes, hypertension, weight management, cholesterol, and GLP-1 programs, with an accent on product positioning, launches, packaging, pricing, and sales enablement. Focus on synthesizing buyer and market insights, differentiating new offerings, creating evidence-based marketing assets, and building a high-performing product marketing team.
Location: Remote, USA
Salary: $168,800–$242,650 annual base salary, depending on geographic zone.
Company
delivers virtual-first chronic care combining human-led care teams, connected devices, and AI-enabled technology for conditions including diabetes, obesity, hypertension, cholesterol, and musculoskeletal conditions.
What you will do
- Lead product marketing strategy across the cardiometabolic portfolio and partner with product and commercial leadership on go-to-market planning.
- Use buyer research, market intelligence, competitive insights, and customer needs to shape product and go-to-market roadmaps.
- Own positioning, messaging, packaging, pricing, and differentiation for the portfolio and new products.
- Lead end-to-end launches from pre-launch readiness through execution and post-launch optimization.
- Develop landing pages, videos, presentations, advertising copy, FAQs, one-pagers, and other sales enablement assets.
- Support sales opportunities, pitches, demos, training, and cross-functional collaboration with commercial, product, clinical, and customer effectiveness teams.
Requirements
- 10+ years of experience in B2B marketing, including 5+ years in healthcare and life sciences.
- 3+ years of directly managing and developing marketing talent.
- Experience with buyer research, messaging and positioning, go-to-market planning, product launches, sales enablement, and content marketing.
- Experience creating KPIs and measurement plans to monitor marketing execution.
- Strong communication, strategic thinking, storytelling, cross-functional collaboration, and prioritization skills.
- Bachelor’s degree in a related field.
Culture & Benefits
- Remote-first work-from-home culture.
- Competitive salary, annual cash bonus, equity grants, and an employee stock purchasing plan.
- Flexible time off and generous parental leave.
- Health, dental, and vision insurance with above-market employer contributions.
- 401(k) retirement savings plan, lifestyle spending account, and mental health support solutions.
- Culture centered on trust, context, bold action, results, collaboration, and improving healthcare.
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