Head of Marketing

TL;DR

Head of Marketing (SaaS/B2B): Lead a team of 8 marketers and turn marketing direction into campaigns, tools, targets, and KPI-driven execution with an accent on building dashboards, optimizing the funnel, and steering marketing through a shift from sales-led to product-led growth. Focus on hands-on marketing technology management (CRM/automation/integrations), data-based decision-making, and coaching the team as hirify.global expands into new international markets.

Location: HQ (7 marketers) and Cologne (1 marketer)

Salary: €6,000–€8,000 gross per month

Company

hirify.global provides workforce management software for employees and businesses worldwide.

What you will do

• Lead and grow a team of 8 marketers: set goals, provide feedback, and support development.
• Shape marketing strategy with co-founders, then translate it into executable campaigns, tools, and targets.
• Manage and optimize the marketing technology stack, from CRM to automation tools and integrations.
• Build dashboards and use data to track funnel performance and guide team priorities.
• Partner with Product to adapt marketing as the company shifts from sales-led to product-led growth and expands internationally.
• Coach team members with day-to-day feedback and longer-term growth plans.

Requirements

• 7+ years of marketing experience in a SaaS, B2B environment.
• 3+ years in people management, leading and growing a team.
• Fluent English.
• Strong data orientation: build KPIs and dashboards and use them for decisions.
• Hands-on execution mindset alongside strategic thinking.
• Experience evolving a marketing team through new ways of working, tools, or focus shifts.

Nice to have

• AI fluency: use AI tools daily and help the team adopt them.
• Dutch and German.

Culture & Benefits

• Fixed salary €6,000–€8,000 gross per month based on experience.
• 25 vacation days plus your birthday off; buy or sell vacation days.
• Personal development budget and solid pension plan; 8% holiday allowance.
• Travel allowance and WFH compensation.
• In-house chef with fresh lunch; Friday chair massages; team trips and events.

Hiring process

• Apply without a cover letter; answer a few questions.
• Interviews follow to assess leadership, data-driven marketing, and hands-on execution fit.