Product Marketer (SaaS)

TL;DR

Product Marketer (SaaS): Translating complex software features into clear value propositions for recreation businesses with an accent on customer storytelling and market positioning. Focus on bridging the gap between product development and sales through data-driven messaging and sales enablement materials.

Location: Hybrid working from the office in Enschede; Must live in the Enschede/Zwolle area

Company

An international software platform helping recreation businesses manage reservations, operations, and finances via BEX PMS and CMS.

What you will do

• Translate product updates and new features into clear, value-driven stories for customers.
• Create customer stories, whitepapers, and high-impact marketing materials.
• Develop sales enablement assets to help the Sales team during demos and conversations.
• Utilize customer feedback and data to refine messaging and target the right audience.
• Collaborate with Product, Sales, Customer Success, and Marketing teams to align value communication.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, or similar.
• At least 3 years of experience in product marketing, preferably in SaaS or technology.
• Excellent written and spoken Dutch and English.
• Must be based in the Enschede/Zwolle area.
• Ability to use data to support marketing decisions.

Culture & Benefits

• Competitive salary with a 10% increase after the first year.
• Work equipment: MacBook, large screen, and sit-stand desks.
• Daily shared team lunches and a bike plan.
• 25 vacation days and annual salary increases.
• Hybrid work environment combining office and remote work.

Hiring process

• Application review and initial response within 5 working days.
• First introductory meeting at the office.
• Second detailed conversation about experience and work style.
• Final offer.