Head of Marketing (Automotive)

TL;DR

Head of Marketing (Automotive): Leading European marketing efforts and shaping the hirify.global brand across key markets with an accent on digital marketing and CRM. Focus on developing scalable central campaign toolkits and driving consumer acquisition across multiple European countries.

Location: Hybrid in Amsterdam, Netherlands

Company

hirify.global is a fast-growing listed company building Europe's best fast-charging network for electric vehicles.

What you will do

• Define and drive the European central marketing strategy for brand building and consumer acquisition.
• Lead, coach, and develop a team of central marketing managers to create a culture of data-driven decision making.
• Partner with country marketing managers to ensure global strategies are effectively localized.
• Collaborate with PR, Communications, and Creative heads to deliver fully integrated, high-impact campaigns.
• Act as the brand guardian across all European markets, ensuring consistency in positioning and visual identity.
• Manage the European marketing budget and optimize investments based on performance and market data.

Requirements

• Must be based in or able to work in a hybrid setup in Amsterdam, Netherlands.
• 10+ years of experience in marketing and branding, with at least 2 years in a leadership role.
• Proven experience in multi-market or European brand building within a B2C environment.
• Fluent English is required.
• Strong analytical mindset with the ability to translate consumer research into sharp KPIs and plans.

Nice to have

• Experience in B2B2C environments.
• Proficiency in Dutch or other European languages.

Culture & Benefits

• Stock option plan and a fully covered pension plan.
• Annual training and development budget of €3,000.
• Access to a fully electric vehicle fleet for private use with all charging expenses covered.
• 29 holidays plus two mission days to support a cause of your choice.
• Family-friendly policies, including personalized coaching support for parental leave.
• Daily office lunches, snacks, and drinks provided.