Marketing Manager (IoT)

TL;DR

Marketing Manager (IoT): Planning and executing regional marketing activities to support business growth in the Benelux region with an accent on lead generation, digital campaigns, and sales enablement. Focus on optimizing demand generation pipelines, adapting central content for local markets, and driving commercial growth.

Location: Hybrid, Eindhoven (Netherlands). At least three days per week in the office.

Company

A leading European provider of secure IoT connectivity and end-to-end solutions for transport, alarms, buildings, and public safety.

What you will do

• Develop and execute regional marketing plans aligned with commercial objectives.
• Manage and optimize digital campaigns across LinkedIn, Google, and email marketing to generate qualified leads.
• Localize central campaigns, content, and marketing assets for the Benelux market.
• Act as the main marketing partner for the sales organization, providing content, presentations, and lead nurturing.
• Organize customer activities, webinars, events, and industry exhibitions.
• Drive local PR, social media, and content marketing initiatives.

Requirements

• 3–5 years of experience in B2B marketing, preferably within SaaS, technology, telematics, transport, or logistics.
• Proven experience in digital marketing, campaign management, lead generation, and marketing automation.
• Proficiency with CRM and marketing automation platforms such as Salesforce or HubSpot.
• Fluency in Dutch and English, both written and spoken.
• Must be based in or be able to work from the Eindhoven office.

Nice to have

• Knowledge of French or German language skills.

Culture & Benefits

• Key marketing role with direct impact on regional business growth.
• Flexible hybrid working model.
• Collaborative and international work environment.
• Opportunities for professional development and career growth.
• Competitive salary and local benefits package.

Hiring process

• Competence-based recruitment including psychometric assessments via Alva Lab.
• Interviews and reference checks.