CRM & Lifecycle Lead (Medtech)

TL;DR

CRM & Lifecycle Lead (Medtech): Designing and executing data-driven patient retention and lifecycle strategies to support patients throughout their weight-management journey with an accent on multi-channel engagement and personalization. Focus on building automated onboarding flows, optimizing retention touchpoints, and leveraging healthcare data to improve patient outcomes.

Location: Hybrid setup (3 days a week in the Old Street office, London, UK)

Company

A digital healthcare company providing long-term care and wellness programs, including Juniper for weight management, as part of Hims & Hers.

What you will do

• Develop and execute lifecycle marketing campaigns via email, push, SMS, and in-app messaging.
• Personalize communications for specific patient cohorts using data and insights to improve the patient journey.
• Create high-quality, empathetic content focused on nutrition, weight loss, and health.
• Design automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborate with product, marketing, and analytics teams to align lifecycle initiatives with business goals.
• Conduct continuous A/B testing and report on key engagement and retention metrics.

Requirements

• At least 4 years of experience in lifecycle marketing or CRM, ideally within a fast-paced or startup environment.
• Proficiency in marketing automation tools such as Klaviyo, Customer.io, or Braze.
• Experience with analytics platforms including Tableau, Mixpanel, or Metabase.
• Strong written communication skills for creating engaging and empathetic patient content.
• Data-driven mindset with a proven track record of running A/B tests and optimizing user journeys.
• Must be based in or able to work from the London office according to the hybrid policy.

Culture & Benefits

• Ownership stake through an employee options program.
• Annual development budget and 3 days of professional development leave.
• Private health insurance through Vitality or a monthly wellness allowance.
• 25 days of holiday and enhanced parental leave.
• Hybrid work model with a vibrant office culture in Old Street, London.
• Flexible perk allowing work from anywhere for 3 weeks per year.