Senior Marketing Operations Manager (Growth Ops)

TL;DR

Senior Marketing Operations Manager (Growth Ops): Scaling self-serve and product-led growth engines by connecting product engagement to audience activation and lead management with an accent on systems infrastructure and data flows. Focus on designing PQL workflows, optimizing CDP/CRM integration, and building scalable operational frameworks to turn product signals into revenue.

Location: Hybrid in San Francisco (office-centric schedule: Monday, Tuesday, Thursday in-office)

Salary: $182,000 – $207,000

Company

hirify.global is a leading platform for human + AI collaboration used by millions of teams worldwide to achieve their most important goals.

What you will do

• Strengthen the growth funnel operating model by connecting product behavior, marketing systems, and revenue workflows.
• Optimize and own systems infrastructure supporting the PLG funnel across CDP, CRM, and lifecycle tooling.
• Design and operationalize Product Qualified Lead (PQL) workflows, including scoring logic, trigger criteria, and routing rules.
• Translate ICP definitions and product usage patterns into actionable audience segmentation frameworks.
• Enable lifecycle marketing through scalable segmentation and event-driven campaign infrastructure.
• Partner with Data Science and Marketing Analytics to build scoring models and diagnose funnel friction.

Requirements

• 8+ years of Marketing Operations experience in a B2B SaaS organization.
• Hands-on experience with product-led or self-serve funnels using CDPs, CRMs, and marketing automation platforms.
• Strong systems thinking and ability to manage complex initiatives with a high degree of autonomy.
• Analytical foundation to partner with Data Science on scoring models and data quality investigations.
• Must be based in or able to work from the San Francisco office according to the hybrid schedule.
• Ability to translate operational complexity into practical recommendations for executive stakeholders.

Nice to have

• Curiosity about AI tools and emerging technologies to enhance productivity and decision-making.
• Experience operationalizing PQL scoring frameworks or optimizing data flows between product analytics and CRM.

Culture & Benefits

• Competitive compensation package with a commitment to yearly pay equity audits.
• Comprehensive mental health, wellness, and fitness benefits.
• Career coaching, support, and inclusive family building benefits.
• Long-term savings and retirement plans.
• In-office culinary options catering to various dietary preferences.