Field Marketing Lead (SaaS)

Location: Berlin, Germany; the role includes in-office event support and extensive travel for assigned projects.

Company

hirify.global provides a customer engagement platform that helps brands deliver personalized experiences through cross-channel messaging, journey orchestration, and AI-powered decisioning.

What you will do

• Lead the annual EMEA events calendar from strategy and concept through execution, including venue and vendor sourcing, project management, and budget reconciliation.
• Develop field marketing and partner event strategies for DACH and Eastern Europe to support regional pipeline goals.
• Coordinate event programming, speakers, content delivery, partner integration, and go-to-market communications with regional and HQ stakeholders.
• Manage event production, vendors, consultants, event assets, brand compliance, and on-site troubleshooting.
• Enable Sales and Success teams through monthly and quarterly event plans, kick-offs, and program syncs.
• Measure event performance against pipeline goals and regional KPIs, and prepare post-event reports with key learnings.

Requirements

• At least 5 years of experience as a field marketer, event production manager, or producer at a B2B SaaS company.
• Experience running partner and co-branded events, managing vendors, and coordinating multiple projects.
• Strong organization, attention to detail, prioritization, problem-solving, and decision-making skills.
• Experience working cross-functionally with marketing, sales, partnerships, operations, brand, and HQ teams.
• Fully fluent German and English required.
• Availability for extensive travel and in-office event support in Berlin.

Nice to have

• Experience with industry events such as DMEXCO or OMR.

Culture & Benefits

• 12-month fixed-term contract covering a regional marketing leave.
• Hybrid ways of working and a curated in-office experience focused on community and collaboration.
• Competitive compensation that may include equity, retirement benefits, and an employee stock purchase plan.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Professional development through career pathing, learning platforms, and an annual learning stipend.
• Family services, equal paid parental leave, employee resource groups, volunteer opportunities, and donation matching.

Hiring process

• Recruitment may include AI-assisted application screening, interview scheduling, recording, and interview-note summaries.
• Recruiting teams remain involved in hiring decisions, with options for manual review or opting out of AI-assisted review depending on location.