Field Marketing Lead (B2B SaaS)

TL;DR

Field Marketing Lead (B2B SaaS): Leading field marketing and partner events for the EMEA central region (DACH, Eastern Europe) to drive regional pipeline objectives with an accent on event strategy, vendor management, and cross-functional collaboration. Focus on designing and executing high-impact industry events, optimizing GTM communications, and measuring event success through data-driven metrics.

Location: Hybrid, Berlin, Germany

Company

hirify.global is a leading customer engagement platform that leverages AI to help brands deliver personalized 1:1 experiences across multiple channels.

What you will do

• Strategize and execute the annual EMEA events calendar from initial concept to final budget reconciliation.
• Lead GTM communications and event strategy for the Central region (DACH, Eastern Europe) to meet Sales pipeline goals.
• Collaborate with EMEA Partnerships and HQ Brand teams to integrate partners and ensure brand consistency across all activations.
• Manage vendor relationships, secure venues, and oversee on-site production for both sponsored and owned events.
• Enable Sales and Success teams on monthly/quarterly event plans and provide essential in-office event support.
• Measure event effectiveness against KPIs and create data-driven post-event wrap-up reports.

Requirements

• 5+ years of experience in field marketing or event production within a B2B SaaS environment.
• Proven track record of executing successful co-branded events with partners.
• Strong organizational skills with meticulous attention to detail and the ability to multitask in a fast-paced environment.
• Must be based in Berlin, Germany to support a hybrid work model.
• Availability for extensive travel for assigned projects.

Nice to have

• Experience with major industry events such as DMEXCO or OMR.

Culture & Benefits

• Hybrid work model designed to prioritize work-life harmony.
• Competitive compensation packages, which may include equity and ESPP.
• Comprehensive medical, dental, vision, and life insurance.
• Flexible paid time off and inclusive family services, including fertility and parental leave.
• Professional development support through formal career pathing and a yearly learning stipend.
• Collaborative, transparent, and inclusive culture recognized as a Great Place to Work.

Hiring process

• Application screening using AI-assisted tools to analyze skills and qualifications.
• A series of interviews with recruitment and hiring managers.