Sr Director, Demand Generation EMEA (SaaS)

TL;DR

Sr Director, Demand Generation EMEA (SaaS): Owning and delivering the marketing pipeline across the EMEA region with an accent on building original, region-first demand generation programmes and ABM plays. Focus on driving new business and customer growth through strategic alignment with regional sales leadership and autonomous market expansion.

Location: Hybrid (London, UK) — must be based in London and work from the office 3 days per week

Company

hirify.global is a high-growth SaaS company dedicated to improving society's experience with software by providing tools for product managers to understand and drive product success.

What you will do

• Own and deliver hirify.global's EMEA pipeline contribution targets across all segments and sub-regions.
• Build original, EMEA-first demand generation programmes, including digital, ABM, and account-based plays.
• Partner with EMEA Sales leaders on account plans, pipeline coverage, and deal acceleration.
• Develop a coherent marketing strategy across diverse European markets, with specific depth in French and DACH.
• Lead and develop the EMEA demand generation function, including the Director of Field Marketing.
• Define co-marketing strategies with regional partners, resellers, and system integrators.

Requirements

• 8+ years of B2B SaaS marketing experience, with 3–5+ years in a senior leadership role.
• Proven track record of owning and hitting pipeline numbers in a high-growth environment.
• Fluency in French or German is non-negotiable.
• Must be based in London and able to work in-office 3 days per week.
• Experience working autonomously within a US-headquartered company.
• Strong data-driven approach to attribution, forecasting, and performance analysis.

Nice to have

• Genuine AI-curiosity and the ability to use AI tools as a multiplier for productivity and communication.

Culture & Benefits

• Hybrid work environment with 3 days per week in-office.
• Comprehensive top-tier medical, dental, and life insurance.
• Pension match and equity options.
• High-value lifestyle perks.
• A culture built on values: Bias to Act, Hone Your Craft, The Team is hirify.global, and Maniacal Focus.