Sr Growth Marketing Manager (Cybersecurity)

TL;DR

Sr Growth Marketing Manager (Cybersecurity): Leading the strategy and performance of integrated growth campaigns to drive net-new logo acquisition and scalable pipeline growth with an accent on audience-first strategies and multi-channel activation. Focus on designing high-impact demand generation programs, optimizing full-funnel conversion rates, and leading cross-functional teams to achieve revenue goals.

Location: United Kingdom (Flexible: Remote, Hybrid, or On-site)

Company

Industry leader in identity-centric security solutions serving over 150 countries with scalable technologies.

What you will do

• Define and lead integrated multi-channel campaign strategies aligned to revenue goals for acquisition and expansion.
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization.
• Own the development and activation of audience segmentation and buying personas, including ICP definition.
• Lead high-impact demand generation and targeted ABM initiatives to increase lead quality and pipeline velocity.
• Lead and mentor a team of marketing managers and specialists, providing coaching and performance management.
• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels.

Requirements

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments.
• Proven expertise in persona development, segmentation, and content mapping across the buyer journey.
• Deep understanding of paid media channels (Google Search, LinkedIn, programmatic) for cybersecurity campaigns.
• Track record of leading and developing teams and managing stakeholders in matrixed organizations.
• Hands-on experience with Marketo, Salesforce, Pardot, and intent data tools like 6Sense.
• Must be based in the United Kingdom.

Nice to have

• Experience in enterprise B2B technology or data security markets.
• Familiarity with advanced attribution models and GTM orchestration frameworks.
• Experience optimizing content for LLM-driven discovery and AI search engines.
• Bachelor’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Flexible work arrangement options including remote, hybrid, or on-site.
• Strong investment in professional development through learning-forward initiatives.
• Collaborative environment that values diversity, inclusion, and respect.
• Access to global affinity groups and unconscious bias training for leaders.