Head of Customer Marketing (EdTech)

TL;DR

Head of Customer Marketing (EdTech): Building and leading the client marketing function from the ground up to drive value creation, retention, and account expansion with an accent on account-based marketing (ABM) and strategic account mapping. Focus on designing ROI-led storytelling, developing tailored content for strategic accounts, and driving cross-sell/up-sell opportunities.

Location: Remote (UK), must be based in the UK with occasional travel to the London office

Company

An education technology company providing digital transformation and AI skills training for corporate and government organisations via its patented EDUKATE.AI platform.

What you will do

• Develop and execute the overarching client marketing strategy to grow value across existing accounts.
• Implement an account-based marketing (ABM) approach, including tailored one-to-one content and communications for strategic clients.
• Drive expansion, cross-sell, and up-sell opportunities in partnership with account management and new business teams.
• Create ROI-led content, case studies, and testimonials to evidence client impact.
• Plan and deliver client events and educational content to deepen professional relationships.
• Build and lead a growing client marketing team, reporting on expansion-influenced revenue and retention.

Requirements

• Must be based in the UK
• Proven experience in account-based or account-led marketing for strategic accounts.
• Experience in line management, with the ability to build and develop a team.
• Track record of creating impact and ROI-led results storytelling.
• Strong relationship-building skills with senior client stakeholders.
• Commercially minded approach with a history of accountability for growth.

Nice to have

• Experience in B2B education, training, professional services, or SaaS environments.
• Experience marketing to both public sector (including NHS) and private sector clients.
• Familiarity with HubSpot or similar CRM and marketing automation tools.
• Experience supporting a land-and-expand growth model.

Culture & Benefits

• Private medical insurance and cash plan.
• 25 days holiday plus flexi bank holidays and a day off for your birthday.
• Health & Wellbeing allowance of up to £30 per month.
• CPD Allowance with dedicated time for professional development and growth.
• Pension with 4% matched contributions and salary sacrifice options.
• Employee Assistance Programme with a dedicated company counsellor.