AV Implementation Director (Media Planning)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology through the WPP Open platform.

What you will do

• Oversee media planning and implementation for clients including Flutter Group, Tesco, and BT.
• Ensure communications briefs are fit for purpose and connected to measurable business outcomes.
• Translate media strategy into implementation recommendations and ensure media buying remains aligned with the agreed approach.
• Lead the implementation planning output of the team and manage team development.
• Build relationships with media owners to create innovation opportunities and develop ideas with clear business benefits.
• Support new business acquisition and help refine and expand the agency’s implementation product.

Requirements

• Extensive media planning experience with a track record of industry-leading work.
• Experience running a large team and managing professional development.
• Deep understanding of planning media across brand and response activity.
• Ability to influence senior clients, directors, and internal stakeholders and drive decisions.
• Deep knowledge of industry media planning tools and the ability to extract relevant insights and research.
• Commercial approach, consultative selling skills, and the ability to communicate compelling implementation stories.

Culture & Benefits

• Culture focused on collective leadership, trust, growth, development, and transformational creativity.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Inclusive environment supported by employee resource groups and in-office team events.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.