Senior Product Marketing Manager (Edtech)

TL;DR

Senior Product Marketing Manager (SaaS/Edtech): Driving product differentiation and GTM strategies for school management tools with an accent on sales enablement, product adoption, and market positioning. Focus on launching high-impact features, crafting compelling benefit-driven narratives, and integrating AI to optimize marketing delivery.

Location: Hybrid (London, two days per week in the office)

Salary: up to £65,000 per year

Company

hirify.global provides MIS and school management tools designed to reduce staff burnout and transform how schools operate through data-driven insights.

What you will do

• Define and execute annual Product Marketing strategies and GTM roadmaps for a dedicated product suite.
• Collaborate with R&D and Product teams to launch high-impact features and influence future product development based on market feedback.
• Create highly differentiated positioning and messaging to translate complex technical areas into simple, inspiring narratives.
• Develop world-class sales and customer collateral to increase win rates and accelerate sales cycles.
• Drive the adoption of key features to support customer retention, renewals, and NRR growth.
• Build and manage AI skills and custom agents to automate and supercharge product marketing delivery.

Requirements

• Must be based in or able to commute to London for hybrid work (2 days/week).
• Significant experience in B2B SaaS product marketing with a proven track record of strategic influence.
• Exceptional copywriting skills to transform sophisticated technology into benefit-driven narratives.
• Proven success partnering with Product and Sales stakeholders to lead cross-functional initiatives.
• Practical experience integrating AI tools into daily workflows to enhance output and delivery.

Culture & Benefits

• 32 days holiday plus Bank Holidays.
• Comprehensive wellness package including a 24/7 virtual GP, mental health support, and private dental insurance.
• Enhanced parental leave: 20 weeks full pay for maternity/adoption and 6 weeks for paternity.
• Dedicated professional development training budget for CPD courses and upskilling.
• Flexible working arrangements and a dedicated wellbeing team championing mindfulness and mental health.
• Life Assurance paid out at 3x annual salary.

Hiring process

• Phone screen
• First stage interview
• Second stage interview