Director, Product Marketing (Gamedev)

TL;DR

Director, Product Marketing (Gamedev): Leading marketing strategy for an unannounced cross-platform Strategy/MMO with an accent on brand positioning, user acquisition, and live game dynamics. Focus on driving product visibility, deepening player engagement, and aligning creative execution with IP requirements to ensure a successful global release.

Location: Must be based in the United States

Salary: $161,500–$238,000 USD

Company

hirify.global is a leading global interactive entertainment company and mobile game developer behind major titles like MONOPOLY GO! and Pokémon GO.

What you will do

• Own and evolve the product marketing strategy, ensuring alignment with studio goals and business KPIs.
• Lead brand-building efforts to strengthen top-of-funnel metrics and increase long-term player value.
• Partner directly with IP holders to ensure creative direction honors the franchise while meeting business objectives.
• Collaborate with product, user acquisition, and creative teams to ensure unified messaging across all touchpoints.
• Conduct competitive and audience research to identify market trends and growth opportunities.
• Mentor and develop the product marketing team, fostering a culture of continuous improvement.

Requirements

• Must be based in the United States
• 8+ years of experience leading marketing strategy.
• Proven experience in brand building, positioning, or repositioning of large brands.
• Deep understanding of mobile marketing KPIs, player lifecycle strategies, and performance optimization.
• Strong ability to connect consumer insights with go-to-market strategy using a data-driven approach.
• Excellent cross-functional collaboration and communication skills.

Culture & Benefits

• Comprehensive benefits package including healthcare and retirement plans.
• Unlimited paid time off and paid holidays.
• Pet insurance and dedicated hirify.global free days.
• Opportunity to work on a high-profile, unannounced project with an experienced team.
• Culture focused on innovation and meaningful player connections.