Director, Product Marketing (Gym Segment)

TL;DR

Director, Product Marketing (Gym Segment): Leading the go-to-market strategy and positioning for the Ignite platform with an accent on competitive intelligence, cross-functional alignment, and value proposition development. Focus on building a high-performing PMM team, influencing product roadmaps through market insights, and driving customer adoption and lifecycle outcomes.

Location: Remote (United States)

Salary: $155,200–$170,100 USD annually

Company

hirify.global is a global leader in software solutions for the fitness industry, supporting over 30,000 clubs and 40 million members worldwide.

What you will do

• Define and maintain core positioning and messaging architecture for the Ignite platform.
• Lead tiered go-to-market launch processes across product, sales, and customer success teams.
• Develop competitive intelligence capabilities to influence roadmap prioritization and sales enablement.
• Collaborate with CS and onboarding to accelerate customer adoption and reduce churn.
• Act as a strategic partner to product leadership, representing market reality in roadmap discussions.
• Lead and coach the PMM team, setting high standards for strategic thinking and execution.

Requirements

• 12+ years of B2B SaaS product marketing experience with ownership of GTM strategy.
• Proven ability to build foundational positioning from the ground up for complex platforms.
• Experience in sales-led growth environments with strong cross-functional collaboration.
• Strong analytical mindset with experience using performance data and win-loss analysis.
• Fluency with AI tools as a thinking and research accelerator.
• Must be based in the United States to align with the specified compensation and market focus.

Nice to have

• Experience in the fitness technology or gym management software sector.
• Track record of scaling PMM teams in high-growth environments.

Culture & Benefits

• Open PTO policy and quarterly collective disconnect days.
• Comprehensive medical, dental, and vision coverage.
• Quarterly fitness reimbursement through the Best Life Perk.
• Parental and pawternity leave policies.
• Subscription to the Calm app for employees and dependents.