Product Marketer (Fintech)

TL;DR

Product Marketer (Fintech): Developing GTM strategies and unified product stories for an account verification platform with an accent on translating technical specifications into business value. Focus on building repeatable GTM processes and aligning product, engineering, and sales teams.

Location: Hybrid (1 day per week in Utrecht, Netherlands)

Company

hirify.global is a fast-growing FinTech SaaS company providing an account verification platform to prevent payment fraud and misdirected payments for 250+ banks.

What you will do

• Define messaging, positioning, and go-to-market (GTM) strategy for all product updates and new releases.
• Translate complex technical engineering specifications into compelling stories and external-facing documentation.
• Develop external enablement content and marketing assets in collaboration with demand generation teams.
• Conduct competitive landscape and industry trend research to provide actionable insights for product management.
• Manage analyst relations and present product value in client environments and public forums.

Requirements

• 4–5+ years of experience in product marketing for complex, high-value B2B software solutions.
• Must be based in or able to commute to Utrecht for a hybrid setup (1 day/week).
• Proven ability to synthesize technical data into simplified, value-driven collateral.
• Experience as a self-starter capable of building processes and workflows from scratch.
• Strong communication skills to align cross-functional stakeholders across Product, Engineering, and Sales.
• Experience in fintech, payments, or European regulated environments is a major plus.

Culture & Benefits

• Competitive salary plus an 8% personal benefits budget for training or additional time off.
• Hybrid work model with 25 days of annual leave and a pension plan.
• Tech package including MacBook Pro and iPhone.
• Travel costs covered via NS Business Card.
• A flat organization with a culture of ownership, autonomy, and a diverse team of 35+ nationalities.
• Quarterly company meetups, offsites, and Friday drinks.