обновлено 9 дней назад
Account Manager, AV
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Account Manager, AV (Media Planning/Advertising): Planning AV campaigns for Betfred accounts and developing insight-led recommendations across television, online video, addressable TV, OOH TV, cinema, and radio with an accent on evidence-based media investment and audit-ready implementation. Focus on integrating channels, managing flighting, weights, and formats, building media-owner relationships, and presenting compelling implementation strategies.
Location: Manchester, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.
What you will do
- Manage the end-to-end AV planning process for Betfred accounts.
- Develop client recommendations based on insights, evidence, and audit requirements.
- Plan across AV channels including television, online video, addressable TV, OOH TV, cinema, and radio.
- Integrate media roles, flighting, weights, and formats into coherent implementation strategies.
- Build relationships with media owners and support consultative client selling.
- Collaborate with teams to deliver innovative, high-quality, and award-focused media work.
Requirements
- Multi-media understanding and broad AV knowledge across all channels.
- Experience with media planning tools such as Techedge, BARB, Media Ocean, and TGI.
- Implementation knowledge of planning tools including TGI, Media Multiplier, and Touchpoints.
- Commercial awareness and the ability to use relevant insights and research in planning decisions.
- Strong communication, presentation, relationship-building, consultative selling, and leadership skills.
- Right to work in the United Kingdom and availability for a hybrid working arrangement in Manchester.
Culture & Benefits
- Collaborative culture focused on creativity, trust, growth, and development.
- Access to and WPP networks for learning, networking, and career development.
- Employee resource groups and regular in-office events.
- Medical, retirement, vision, and dental benefits.
- Paid time off, partner discounts, and employee mental health awareness days.
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