Marketing Generalist (Edtech)

TL;DR

Marketing Generalist (Edtech): Managing cross-functional marketing activities for an online education platform with an accent on web updates, email automation, and visual design. Focus on executing Salesforce MCAE campaigns, optimizing WordPress content, and creating professional brand assets.

Location: Remote

Company

Online education platform providing accredited continuing-education and compliance courses for professionals across various industries.

What you will do

• Make routine updates and edits to company websites in WordPress.
• Support email marketing and campaign execution using Salesforce MCAE (Pardot), including automation workflows and landing pages.
• Manage and update records, leads, and campaign data within Salesforce CRM.
• Design marketing collateral and professional PowerPoint presentations using Adobe Creative Suite.
• Monitor and report on website and campaign performance using Google Analytics and Google Ads.
• Support content creation, brand consistency, and social media monitoring.

Requirements

• 1–3 years of marketing experience.
• Hands-on experience editing websites in WordPress.
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong PowerPoint skills for building professional, on-brand decks.
• Familiarity with Google Analytics and Google Ads.

Nice to have

• Experience in a B2B or manufacturing/industrial marketing environment.
• Basic HTML/CSS knowledge for email or web tweaks.
• Elementor or page-builder experience within WordPress.
• Experience supporting multi-brand or multi-entity marketing efforts.

Culture & Benefits

• Full-time remote work arrangement.
• Opportunity to grow into a broader strategic role while remaining close to day-to-day execution.