Digital Marketing Specialist

TL;DR

Digital Marketing Specialist: Developing and managing comprehensive digital marketing campaigns across Latin American markets with an accent on SEO/SEM, email, and social media strategy. Focus on driving growth through data-driven insights, optimizing user funnels, and collaborating with cross-functional teams to enhance customer experience.

Location: Must be based in Doral, Florida

Salary: $102,000–$133,000

Company

A global leader in consumer electronics and peripherals dedicated to empowering collaboration and fostering creativity through inclusive design.

What you will do

• Plan and execute end-to-end digital marketing campaigns including SEO/SEM, email, and display advertising.
• Design and maintain a consistent social media presence across relevant platforms.
• Measure and report campaign performance against ROI and KPI targets.
• Identify market trends and optimize marketing spend based on performance data.
• Collaborate with internal teams and external agencies to create high-converting landing pages.
• Conduct conversion tests and optimize user funnels to improve customer experience.

Requirements

• Fluent in Spanish and English (written and verbal)
• Proven experience in digital marketing, preferably in consumer electronics or retail.
• Demonstrable expertise in managing SEO/SEM, email, and social media campaigns.
• Strong analytical skills with proficiency in tools like Google Analytics or Adobe Analytics.
• Experience setting up and optimizing Google Adwords campaigns.
• Bachelor's degree in Marketing or a related field.

Culture & Benefits

• Comprehensive health coverage including Medical, Dental, and Vision plans.
• Financial security through 401(k) plans, ESPP, and disability coverage.
• Flexible work environment supporting a hybrid model.
• Generous paid time off, holidays, and parental leave.
• Wellness programs, tuition reimbursement, and employee product discounts.