Growth Marketing Manager (EdTech)

TL;DR

Growth Marketing Manager (EdTech): Leading the planning, execution, and optimization of paid media campaigns across a portfolio of university partners with an accent on performance analysis, budget oversight, and cross-functional collaboration. Focus on driving campaign efficiency, managing new partner onboarding, and refining standard operating procedures to support scalable growth.

Location: Must be based in the US

Company

hirify.global is an education technology company providing support and expertise to over 100 universities to grow high-ROI, workforce-focused online degree programs.

What you will do

• Own paid media strategy and execution across search, social, and display channels.
• Analyze campaign performance and translate data into actionable insights and recommendations.
• Support the onboarding of new university partners, including campaign setup and creative development.
• QA and optimize performance for new program campaigns to ensure efficient ramping.
• Collaborate with cross-functional teams including project management, creative, and marketing operations.
• Develop and maintain standard operating procedures to improve team efficiency and consistency.

Requirements

• Minimum of 5 years of paid media or digital marketing experience.
• Must be based in the US.
• Hands-on experience with Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads.
• Advanced proficiency in Microsoft Excel or Google Sheets.
• Experience with reporting tools like Google Looker Studio, Tableau, or Power BI.
• Proven ability to manage multiple accounts and cross-functional projects simultaneously.

Nice to have

• Experience in the higher education vertical.
• Familiarity with Salesforce or comparable CRM platforms.

Culture & Benefits

• Opportunity to work with a diverse and inclusive workforce.
• Focus on professional growth and process improvement.
• Collaborative environment working with over 100 university partners.
• Commitment to increasing access to affordable education.