Head of International Marketing (FMCG)

TL;DR

Head of International Marketing (FMCG): Leading the global expansion of the ESN sports nutrition brand with an accent on D2C growth and omni-channel marketing. Focus on brand positioning across international markets, influencer collaborations, and driving measurable commercial performance.

Location: Remote (Germany), with regular visits (1-2x/month) to the Hamburg HQ and high flexibility to travel within Europe

Company

hirify.global (TQG) is an innovative provider of sports nutrition and healthy food products through leading brands such as ESN and More Nutrition.

What you will do

• Define brand positioning per market, balancing global consistency with local relevance.
• Develop and execute omni-channel marketing activation plans to drive customer acquisition and retail growth.
• Build brand heat through local activations, content, and collaborations with world-class athletes and creators.
• Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty.
• Partner with local markets to capture consumer insights and accelerate growth.
• Lead a small direct team and indirectly guide over 10 people across international markets and HQ.

Requirements

• Minimum 7 years of marketing experience within FMCG or consumer lifestyle brands.
• Proven track record in brand building, performance marketing (lower funnel), and influencer marketing.
• Data-driven mindset with the ability to translate insights into growth decisions.
• Hands-on, entrepreneurial approach with the ability to build functions from scratch in fast-moving environments.
• Must be based in Germany to facilitate regular visits to the Hamburg headquarters.

Nice to have

• Fluency in Dutch.

Culture & Benefits

• Flexible working hours and remote work options.
• 28 days of vacation per year.
• Attractive employee discounts and subsidy for the E-gym Wellpass.
• Workation and various corporate benefits.
• High-performing, diverse, and inclusive team environment.