Growth Lead, New Brand, Germany (Digital Healthcare)

Location: DE - HQ - Berlin; UK - HQ - London

Company

hirify.global is a digital healthcare company behind Juniper, a weight-management program combining GLP-1 medication, personalised nutrition, movement support, and clinician-led care.

What you will do

• Build the growth function for a new brand launching in Germany from zero to one.
• Own channel strategy, starting with paid social and paid search, and determine future acquisition investments.
• Forecast spend, customer acquisition cost, and patient volume, explaining changes in performance.
• Set the creative testing agenda and decide which campaigns go to market.
• Lead weekly or biweekly performance read-outs for senior leadership.
• Hire and manage the growth team as the brand expands into additional healthcare verticals.

Requirements

• Six to ten years of experience in performance marketing.
• Most experience should be in direct-to-consumer or subscription businesses.
• Strong hands-on experience with Meta, paid social, campaign launches, landing-page iteration, and experimentation.
• Ability to build data-driven forecasts and manage acquisition performance through numbers.
• Understanding of performance creative, including ad effectiveness, conversion behaviour, and creative briefing.
• Experience working in a high-growth start-up or scale-up environment with broad ownership and limited resources.

Culture & Benefits

• High ownership over budget allocation, growth strategy, and execution.
• Continuous feedback and dedicated development support.
• Opportunity to influence patient outcomes and scale evidence-based healthcare across markets.
• Collaboration with experienced colleagues on complex clinical and operational challenges.
• Inclusive environment welcoming diverse backgrounds, experiences, and perspectives.