Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Leading the strategy for consumer-facing propositions by translating customer insights into clear positioning and successful go-to-market plans with an accent on customer value and commercial impact. Focus on shaping product priorities, defining target segments, and driving adoption through benefit-led narratives.

Location: Hybrid (London, UK) - 40% office based

Company

A global data and technology company powering opportunities for people and businesses across various markets including financial services, healthcare, and automotive.

What you will do

• Lead the strategy and definition of target customer segments, primary use cases, and value propositions for the product area.
• Develop and evolve product positioning and differentiating attributes to strengthen the brand ecosystem.
• Create and execute go-to-market strategies for new products and features from early definition through optimization.
• Partner with Product, Marketing, Analytics, and Research teams to drive customer and commercial outcomes.
• Translate complex product capabilities into clear, benefit-led narratives to drive understanding and trust.
• Utilize AI and emerging technologies to accelerate customer insight and GTM execution.

Requirements

• Proven experience in product marketing or product strategy within B2C, digital, or service-oriented businesses.
• Track record of defining propositions and GTM strategies that drive customer adoption.
• Deep expertise in customer insight, experimentation, and data-informed decision making.
• Ability to distill complex technical concepts into compelling narratives.
• Strong stakeholder management skills for operating in matrixed environments.
• Capability to work autonomously and handle ambiguity.

Culture & Benefits

• Hybrid working model with a requirement of 40% office-based attendance.
• Competitive compensation package and discretionary bonus.
• Core benefits including Pension, Bupa healthcare, and Sharesave Scheme.
• 25 days annual leave plus bank holidays and 3 volunteering days.
• Inclusive, purpose-driven culture recognized as one of the World's Best Workplaces.