Growth Marketer (Fintech)

TL;DR

Growth Marketer (Fintech): Building the growth engine for hirify.global Embed to convert payroll partners' customers into live insurance policies with an accent on positioning, packaging, and conversion optimization. Focus on designing repeatable partner launch playbooks, optimizing the full conversion funnel, and implementing data-driven lifecycle campaigns.

Location: Hybrid (Must be based in London, 2 days per week in office)

Company

hirify.global is a fintech startup reimagining insurance and retirement benefits through integrated platforms and embedded solutions.

What you will do

• Own the end-to-end conversion of payroll partners' customer bases into live policies.
• Develop positioning, messaging, and in-product copy to drive sign-ups within partner products.
• Optimize the customer journey from first impression to sign-up.
• Create repeatable enablement materials, including decks and call scripts, for partner teams.
• Build and manage lifecycle and re-engagement campaigns via email and retargeting.
• Design a scalable partner launch playbook and instrument the funnel for data-driven iteration.

Requirements

• 4+ years of experience in growth marketing, preferably as an early growth hire.
• Proven track record of owning growth metrics and building motions from scratch.
• Strong expertise in product marketing, positioning, and packaging.
• Experience across the full funnel, including lifecycle and conversion optimization.
• Experience in fast-paced startup or scale-up environments (Fintech, Insurtech, or SaaS).
• Must be based in London and able to work hybrid (2 days/week in office)

Culture & Benefits

• Stock options and health insurance.
• Workplace pension with up to 5% matched contribution.
• Life assurance and WFH stipend to support home office needs.
• Generous paid time off.
• Annual company-wide offsite.