Marketing Lead (Fintech)

TL;DR

Marketing Lead (Fintech): Establishing and scaling hirify.global's marketing operations in the UK market with an accent on user acquisition and brand positioning. Focus on building a high-performing team from scratch, optimizing full-funnel performance metrics, and executing GTM strategies for international expansion.

Location: Must be based in London (hybrid flexibility)

Salary: £90,000 – £110,000 base salary per annum

Company

hirify.global is a leading insurance platform from Southeast Asia expanding its AI-integrated application services into the UK market.

What you will do

• Define and execute the comprehensive marketing strategy for the UK market.
• Build, hire, and lead the UK marketing team from the ground up.
• Drive user acquisition, retention, and revenue growth across Meta, Google, TikTok, YouTube, and CRM.
• Optimize core performance metrics including CAC, ROAS, CTR, and LTV.
• Establish and evolve brand positioning and voice within the UK region.
• Manage marketing budgets and lead go-to-market (GTM) strategies for new products.

Requirements

• 7–12 years of experience in marketing strategy and execution.
• Proven track record in scaling marketing and driving measurable growth.
• Deep expertise in performance marketing, paid media, SEO, and CRM.
• Experience leading teams, ideally within a startup or high-growth environment.
• Based in London for a hybrid work arrangement.

Nice to have

• Proficiency with Google Analytics, Meta Ads Manager, HubSpot, or Hotjar.
• Experience in brand building, influencer marketing, or partnerships.
• Experience launching or scaling new markets in the UK or Europe.

Culture & Benefits

• Competitive compensation with performance-based bonuses.
• Full ownership of the UK marketing strategy and execution.
• Opportunity to build and lead a new team from scratch.
• High autonomy and accountability in a fast-growth environment.
• Flat organization that values speed, ownership, and direct impact over hierarchy.