Manager, Product Marketing (SaaS)

TL;DR

Manager, Product Marketing (SaaS): Leading a high-performing product marketing team to drive go-to-market strategy and product adoption with an accent on cross-functional collaboration and data-driven storytelling. Focus on shaping product narratives, coaching team members, and executing complex launches within a fast-paced SaaS environment.

Location: Remote across Canada or the U.S., with hybrid options in Burnaby, Toronto, or Calgary.

Salary: $132,000 – $198,000 CAD

Company

hirify.global is a global leader in legal AI technology, dedicated to transforming the legal experience and increasing access to justice for legal professionals worldwide.

What you will do

• Own the end-to-end go-to-market strategy, driving product adoption, engagement, and retention across your portfolio.
• Lead, coach, and develop a team of product marketers, fostering a culture of ownership and high performance.
• Translate complex product capabilities into clear, compelling value propositions for the legal market.
• Partner with product management, sales, and customer success to ensure alignment and successful feature launches.
• Define and track measurable goals using funnel metrics, adoption data, and competitive intelligence.
• Represent your portfolio in cross-functional planning to prioritize initiatives and remove execution blockers.

Requirements

• 7+ years of experience in product marketing with significant go-to-market strategy ownership.
• 2+ years of experience leading and mentoring product marketing professionals.
• Proven ability to translate complex technical capabilities into clear value propositions.
• Strong analytical skills with experience using funnel and competitive data to drive strategy.
• Experience working in a SaaS environment coordinating across product, sales, and customer success teams.
• Excellent communication and writing skills with the ability to refine and sharpen messaging.

Culture & Benefits

• Competitive salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with flexible remote options.
• Flexible time off policy with an encouraged 20 days off per year.
• Annual $2000 counseling benefit and RRSP/RESP contributions.
• hirify.globalversary recognition program for long-term employees.