Product Marketing Manager

TL;DR

Product Marketing Manager (B2C Tech): Shaping the discovery and connection experience for millions of users on a global storytelling platform with an accent on product positioning, market research, and go-to-market strategy. Focus on driving feature adoption, aligning product experiences with brand narrative, and collaborating cross-functionally to meet evolving user needs.

Location: Must be based in the Greater Toronto Area and able to work from the office 3 days per week

Company

A global storytelling platform dedicated to connecting the world through the power of community and technology.

What you will do

• Lead ongoing market, competitive, and audience research to inform product direction.
• Define and evolve product positioning, messaging, and value propositions.
• Own end-to-end go-to-market strategy and execution for new features and experiments.
• Collaborate with Product and Design teams to ensure user needs are embedded in product decisions.
• Develop marketing plans, track success metrics, and deliver post-launch optimization strategies.
• Act as the voice of the user and market within cross-functional teams.

Requirements

• 5+ years of experience in Product Marketing, preferably in B2C tech, media, or entertainment.
• Proven ability to develop positioning and lead go-to-market strategies for digital products.
• Experience working closely with Product and Design teams in an agile environment.
• Proficiency in tools like Looker, Amplitude, and marketing measurement platforms.
• Experience in qualitative and quantitative research approaches.
• Must be based in the Greater Toronto Area and able to work 3x per week from the downtown Toronto office.

Nice to have

• Experience with community-driven platforms or creator ecosystems.
• Familiarity with Gen Z audiences and digital content trends.
• Experience with experimentation and lifecycle marketing.

Culture & Benefits

• Hybrid work model balancing in-person collaboration and remote productivity.
• Opportunity to work on a globally recognized storytelling platform.
• Collaborative, autonomous, and respectful work environment.
• Focus on continuous learning and solving complex problems.