Paid Social Manager (Fintech)

TL;DR

Paid Social Manager (Performance Marketing): Executing and optimizing paid social campaigns for the Investly app with an accent on mobile app user acquisition and platform innovation. Focus on driving high-quality app installs and onboarding completions through data-driven audience segmentation and creative testing.

Location: Hybrid in Toronto (moving to Mississauga in late 2026). Current work authorization for Canada is required.

Salary: $99,000 – $111,000

Company

hirify.global is a privately owned financial services firm that has provided trusted investment portfolios and services to Canadians for over 35 years.

What you will do

• Lead platform-specific paid social tactics across Meta, TikTok, YouTube, LinkedIn, and Reddit to drive brand awareness and acquisition.
• Execute mobile app acquisition campaigns optimized for installs, registrations, onboarding completion, and funded accounts.
• Develop detailed briefs for agency partners, aligning creative direction with measurable KPIs.
• Utilize Adobe Analytics and internal data to uncover audience insights and refine targeting strategies for investor segments.
• Manage platform budgets, ensuring accurate pacing, efficient spend, and monthly billing reconciliation.
• Experiment with new ad formats and beta opportunities to keep the business at the forefront of social innovation.

Requirements

• 3+ years of paid social or digital acquisition experience.
• Hands-on experience managing mobile app install or app-event campaigns.
• Proficiency with Meta, TikTok, YouTube/Google, Snapchat, Reddit, or LinkedIn.
• Strong understanding of performance KPIs (CPI, CPA, CVR, ROAS, CAC).
• University degree in Marketing or Advertising required (or equivalent work experience).
• Must possess current work authorization for Canada.

Nice to have

• Experience in the financial services sector.
• Background working within a media agency.
• Proficiency with Adobe Analytics.

Culture & Benefits

• Flexible hybrid working arrangements.
• Group RRSP contribution provided by the company without requiring employee matching.
• Comprehensive health benefits starting on day one, including up to $6,000 annually for mental health.
• Parental leave top-up to 100% of salary for 25 weeks.
• Up to $650 allowance for home office equipment.
• Generous time off policy, including 2 paid annual volunteer days.