Senior Product Marketing Manager, Product-Led Growth (Fintech)

Location: Toronto, ON; hybrid

Annual salary: CAD 139,500–170,500; typical starting salary for candidates fully ready for the role is CAD 155,000.

Company

hirify.global is a digital banking platform helping self-made small-business owners manage money with greater clarity, confidence, and control.

What you will do

• Own monetization experiences, including paywalls, upgrade prompts, plan comparisons, and trial messaging.
• Bring the go-to-market perspective to product decisions related to usage-based pricing and product-led growth.
• Define consistent positioning and messaging across advertising, pricing pages, onboarding, and lifecycle communications.
• Lead customer and competitive research and translate insights into messaging that resonates with SMB owners.
• Design, launch, measure, and communicate product experiments in partnership with Data.
• Partner with Legal and Compliance to incorporate regulatory requirements into product and monetization decisions.

Requirements

• 3+ years of experience in product marketing or growth marketing.
• Experience with product-led growth motions.
• Strong experimentation skills, including sizing opportunities, running tests, and evaluating results.
• Strong writing skills and the ability to create data-driven narratives that influence metrics.
• Ability to engage deeply with customers and translate insights into effective positioning and messaging.
• Experience in fintech, startups, and/or the SMB space.

Nice to have

• Exposure to UX, content design, or technical writing.

Culture & Benefits

• Autonomy to take initiative, manage complex challenges, and shape solutions.
• Strong ownership of outcomes, continuous feedback, and a focus on measurable impact.
• Active use of AI to improve individual and team workflows.
• Opportunity to work on products supporting small businesses.
• Compensation can grow with impact outside a once-a-year review cycle.

Hiring process

• 30-minute Google Meet call with a Talent team member.
• 60-minute Google Meet call with the Head of Product Marketing, followed by a take-home case study and team discussion.
• 45-minute in-person interview with a Leadership team member.