CRM Marketing Manager, Subscriptions

Location: Toronto, Canada; hybrid remote working environment

Salary: CAD $77,837.00–$122,548.53 annually, plus discretionary bonus and stock options

Company

hirify.global is a digital bookseller and reading technology company offering eBooks, audiobooks, eReaders and reading apps to users worldwide.

What you will do

• Develop and execute CRM strategies across the Kobo Plus and Audiobooks subscription lifecycle.
• Build and optimize automated journeys and targeted campaigns for acquisition, onboarding, trial expiry, engagement, churn prevention, retention and win-back.
• Create segmentation and personalization strategies using customer behavior, preferences and lifecycle signals.
• Own experimentation across messaging, creative, offers, timing, frequency, audiences and journey design.
• Manage campaigns end to end, including creative briefing, targeting, execution, QA, launch and post-campaign analysis.
• Partner with Analytics, Product, Creative, Content, Marketing Technology and other teams to improve subscription growth and customer lifetime value.

Requirements

• 3–5+ years of experience in CRM, lifecycle, retention or digital marketing.
• Experience building lifecycle programs that improve conversion, engagement, retention or customer lifetime value.
• Strong understanding of subscription customer journeys, including onboarding, trial conversion, churn prevention and win-back.
• Hands-on experience with email and push programs; SMS or other direct-channel experience is beneficial.
• Knowledge of segmentation, personalization, marketing automation, A/B testing, analytics, reporting, privacy regulations and consent management.
• Experience with Oracle Responsys, Salesforce Marketing Cloud or similar platforms, and Google Analytics, Tableau or similar tools.

Nice to have

• Experience in subscription, e-commerce, streaming, media or consumer technology businesses.
• Curiosity about emerging CRM, personalization, AI and lifecycle marketing capabilities.

Culture & Benefits

• Flexible hours and a hybrid remote working environment.
• Full benefits from the first day, including health, vision and dental insurance.
• Paid volunteer days, unlimited sick days, 3% RRSP matching and maternity/paternity leave top-up.
• Work From Anywhere Program for up to 3 months or 90 days.
• Training budget, lifestyle spending account, subsidized in-office lunches and extended summer long weekends.
• Free Kobo device, weekly e-book or audiobook, dog-friendly office and regular Kobo Spark sessions.

Hiring process

• Applicants may be asked to participate in Rakuten's interview process and provide authentic, original responses.
• Accessibility accommodations are available on request.