Senior Manager, Marketing Analytics (AI)

Location: Remote and based in Canada

Salary: CA$128K–CA$176K plus bonus

Company

hirify.global provides an AI-powered GRC Intelligence Platform for enterprise audit, risk, ESG, and information security management.

What you will do

• Own end-to-end marketing performance measurement across campaigns, channels, programs, attribution, funnel health, and closed-won revenue.
• Build and improve multi-touch attribution, funnel, pipeline forecasting, and budget allocation models.
• Apply machine learning and LLM-based approaches to propensity scoring, forecasting, channel mix optimization, anomaly detection, and automated insight generation.
• Evaluate AI capabilities in marketing and analytics tooling and make build-versus-buy recommendations based on measured impact.
• Partner with Demand Generation, Events, Marketing Operations, Data Engineering, Sales Operations, and Finance on targets, data quality, instrumentation, and performance.
• Deliver executive-level analysis for QBRs, board materials, annual planning, budget scenarios, and ROI cases while mentoring analysts and setting analytical standards.

Requirements

• 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years leading analysts, cross-functional projects, or both.
• Deep hands-on SQL skills and experience independently pulling, joining, and validating data.
• Experience owning B2B funnel and attribution measurement, including building or substantially rebuilding a multi-touch attribution or pipeline model.
• Hands-on experience applying machine learning or AI to business problems such as propensity scoring, forecasting, segmentation, or automated insight generation.
• Experience with Salesforce, a marketing automation platform such as Marketo or HubSpot, and a BI tool such as Tableau, Looker, or Power BI.
• Strong executive communication and partnership skills across marketing, sales operations, data, and finance.

Nice to have

• B2B SaaS experience and experience supporting an enterprise, multi-product go-to-market motion.
• Exposure to ABM platforms such as 6sense or Demandbase, media mix modeling, or incrementality testing.
• Experience with dbt, Python or R, and cloud data warehouses such as Snowflake, BigQuery, or Redshift.
• Experience building with LLM APIs or AI-assisted analytics tooling.

Culture & Benefits

• Employee health and life insurance coverage.
• Competitive compensation and bonus program.
• Statutory and flexible vacation, plus time off for birthdays and volunteering.
• LYBL benefit of $200 per month in USD.
• Employee resource groups and team and company-wide get-togethers.
• Values centered on customer obsession, resilience, innovation, collaboration, and continuous growth.