Director, Partner Marketing

TL;DR

Director, Partner Marketing (B2B SaaS): Own partner GTM strategy and partner-facing messaging and campaigns that drive engagement, enablement, and pipeline with an accent on persona-based solution positioning and scalable partner activation programs. Focus on using data, AI, and GTM insights to execute multi-channel campaigns, improve conversion, and lead a partner marketing team across cross-functional partner and revenue stakeholders.

Company

hirify.global builds a cloud compliance platform and uses AI across workflows, decision-making, and products.

What you will do

• Own partner GTM strategy and messaging, including segmentation, persona definition, and messaging frameworks.
• Define and prioritize partner-facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunity.
• Lead campaign execution across email, webinars, partner portals, field, and digital channels; ensure communications are timely, relevant, and actionable.
• Define channel strategy and continuously refine partner engagement based on performance signals, partner feedback, and conversion metrics.
• Lead and grow the Partner Marketing team, driving funnel accountability and optimizing workflows for ROI and scalability.
• Align with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to ensure partner communications, programs, and forecasting are aligned to business priorities.

Requirements

• 12–15 years of experience in B2B SaaS marketing with a focus on partner, channel, or GTM strategy.
• Proven success building partner-facing campaigns that drive engagement, enablement, and pipeline.
• Strong expertise in persona-based messaging, solution positioning, and GTM storytelling.
• Experience working cross-functionally with Alliances, Partner Sales, Revenue Marketing, and Product Marketing.
• Familiarity with tools such as Salesforce, Marketo, 6sense, Power BI, and partner engagement platforms.
• AI fluency to scale content creation, personalization, and campaign optimization.

Culture & Benefits

• AI-first environment where AI is embedded in workflows, decision-making, and products.
• Paid time off and paid parental leave; many employees are eligible for bonuses.
• Health and wellness benefits vary by location and generally include private medical, life, and disability insurance.
• Inclusive culture with employee-run resource groups and executive sponsorship.

Hiring process

• Application submission via the careers portal.
• Interview process and evaluation steps are not specified in the posting.

Location: United States (remote)

Salary: $153,300–$252,900 annually (Colorado); $169,400–$279,600 annually (Washington); $153,300–$306,300 annually (California); $169,400–$306,300 annually (NYC)