4 дня назад
Senior Marketing Automation Specialist (AI)
121 000 - 181 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Automation Specialist (AI): Building and optimizing marketing automation programs in Marketo and Salesforce with an accent on lead lifecycle management, campaign execution, data quality, and AI-enabled process improvements. Focus on designing scalable workflows, troubleshooting funnel and attribution issues, and ensuring reliable customer-facing campaigns through testing and QA.
Location: Remote-NAMER
Salary: $121,000–$181,000 annually in New York and San Francisco; $107,000–$161,000 annually elsewhere in the US. Equity and bonus opportunities are available.
Company
provides an AI analytics platform that helps thousands of customers build and optimize digital products and experiences.
What you will do
- Execute end-to-end marketing automation programs in Marketo, including audience creation, emails, landing pages, workflows, A/B testing, QA, tracking, and reporting.
- Translate campaign requirements into scalable and reliable marketing automation solutions.
- Optimize lead routing, enrichment, scoring, nurturing, lifecycle management, and campaign attribution with the Salesforce administration team.
- Manage and improve the marketing technology stack, data quality, automation, and operational efficiency.
- Use AI and emerging technologies to automate repetitive work and improve marketing program effectiveness.
Requirements
- 3+ years of experience in marketing operations or marketing automation.
- Hands-on experience with Marketo or a similar marketing automation platform.
- Experience with Salesforce leads, contacts, campaigns, reporting, and CRM integration.
- Experience managing email campaigns, nurture programs, webinars, events, or other digital marketing programs from setup through reporting.
- Strong analytical, troubleshooting, attribution, and funnel management skills.
- Basic HTML/CSS skills and meticulous attention to detail when building and testing customer-facing experiences.
Culture & Benefits
- Values include humility, ownership, growth mindset, and customer centricity.
- Medical, dental, and vision coverage, including employer-paid premiums on select plans.
- 401(k) retirement plan with employer matching.
- Flexible time off, paid holidays, learning and development support, wellness, commuter, and home-office stipends.
- Paid parental leave, fertility and adoption support, backup childcare, and mental health benefits.
- Employee Stock Purchase Program, mentorship, management training, charitable grants, and paid volunteer time off.
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