ABM Strategist (B2B Marketing)

TL;DR

ABM Strategist (B2B Marketing): Supporting the Director of Account Based Marketing in building, running, and optimizing account-based programs across a B2B portfolio with an accent on platform execution in 6Sense/Demandbase and data-driven strategy. Focus on monitoring intent signals, maintaining target account lists, and translating complex data into actionable campaign inputs for cross-functional teams.

Location: Must be based in Colombia (Remote, hybrid, or in-office options available).

Company

hirify.global is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for leading companies worldwide.

What you will do

• Build, maintain, and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and engagement signals daily to surface actionable insights for the Director of ABM.
• Translate account tiers and intent signals into campaign briefs for Paid Media, Content, and Email teams.
• Own ABM reporting and dashboards to track pipeline influence and funnel movement.
• Coordinate cross-agency collaboration across SEO, Creative, PR, and CRO to ensure unified campaign execution.
• Leverage AI technologies and the proprietary nova ecosystem to enhance ABM processes and reporting.

Requirements

• Mandatory: Hands-on working proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms.
• 2–4 years of experience in B2B marketing, marketing operations, or ABM.
• Proficiency in core B2B Martech tools such as Salesforce, Marketo, or HubSpot.
• Strong analytical skills with the ability to interpret data independently.
• Advanced proficiency in spoken and written English is required.
• Strong organizational skills with the ability to manage multiple client accounts concurrently.

Nice to have

• Previous agency experience.

Culture & Benefits

• Fully flexible work environment (remote, hybrid, or in-office).
• Prepaid Medicine Plan and paid social security.
• 15 days of paid vacation (PTO) plus 17 Colombian national holidays and 2 mental health days.
• One-time 400,000 COP Work From Home stipend.
• Ongoing employee development programs and quarterly performance awards.
• Opportunities for growth and involvement in DEI initiatives.