Head of Demand Generation (SaaS)

TL;DR

Head of Demand Generation (SaaS): Owning Asana's global pipeline engine and full-funnel demand programs for enterprise and commercial segments with an accent on agentic positioning and revenue acceleration. Focus on scaling ABM strategies, optimizing MQL-to-SQO conversion, and integrating AI-first workflows into demand generation.

Location: Based in the San Francisco office (office-centric hybrid schedule: Mon, Tue, Thu in office)

Salary: $207,000 - $243,000 base salary

Company

Asana is a leading platform for human + AI collaboration used by millions of teams worldwide to achieve their goals faster.

What you will do

• Define and own the global demand generation strategy for corporate and enterprise segments, tracking pipeline targets and ROI.
• Architect integrated multi-channel programs targeting enterprise buying committees, including CIOs, COOs, and IT leaders.
• Lead the ABM strategy for high-priority accounts using intent-driven platforms to optimize penetration and velocity.
• Define attribution models and reporting frameworks to visualize marketing's contribution to new logo acquisition.
• Implement an AI-first approach to workflows, utilizing automation for campaign launches and content personalization.
• Lead, develop, and scale a high-performing team of demand generation strategists.

Requirements

• Extensive B2B demand generation experience in enterprise SaaS across AMER, EMEA, and APJ.
• Proven track record of scaling a demand generation function during company growth or platform repositioning.
• Deep hands-on expertise with ABM platforms such as 6sense or Demandbase.
• High technical proficiency with GTM tools including Marketo, Salesforce, and BI tools like Tableau.
• Data-driven mindset with fluency in MQL-to-SQO conversion and multi-touch attribution.
• Experience leading global stakeholders and cross-functional teams without introducing bureaucracy.

Culture & Benefits

• Mental health, wellness, and fitness benefits.
• Career coaching and professional development support.
• Inclusive family building benefits.
• Long-term savings and retirement plans.
• In-office culinary options catering to various dietary preferences.