Demand Generation Manager (AI)

Location: Remote, Lafayette, Colorado / United States

Annual base salary: $110,000–$130,000, plus bonus potential of up to 10% annually.

Company

hirify.global provides compliance software, training, and consulting for automotive businesses across Environmental Health & Safety, sales, advertising, privacy, and HR.

What you will do

• Plan, launch, measure, and optimize integrated campaigns across paid search, paid social, display, retargeting, email, content syndication, trade media, and webinars.
• Own the digital media budget, campaign targets, agency partnerships, and integrated campaign calendar.
• Execute HubSpot Marketing Hub workflows, segmentation, lifecycle programs, landing pages, forms, and nurture architecture.
• Deploy AI-powered workflows for campaign production, testing, analytics, monitoring, reporting, and follow-up.
• Improve attribution, dashboards, funnel definitions, conversion tracking, and A/B and multivariate testing in partnership with Revenue Operations.
• Build account-based programs for target dealer groups using intent and technographic data, coordinated with SDRs, AEs, Sales, and Client Success.

Requirements

• At least 6 years of B2B digital, growth, or performance marketing experience, ideally in SaaS or technology.
• Experience owning an end-to-end demand engine and executing hands-on within a lean team.
• Advanced HubSpot Marketing Hub or comparable marketing automation experience, including workflows, lifecycle architecture, segmentation, and deliverability.
• Experience with Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, email, webinars, GA4, Salesforce reporting, HubSpot reporting, attribution, and spreadsheets.
• Working knowledge of marketing operations, funnel definitions, lead scoring, data hygiene, campaign taxonomy, ABM, intent data, SEO, and SEM.
• Must be authorized to work in the United States and complete employment eligibility verification.

Nice to have

• Experience in automotive retail, fleet, insurance, EHS, HR, or another regulated B2B category.
• Experience with Tableau, ZoomInfo, 6sense, Demandbase, Clay, Ahrefs, Semrush, Outreach, Salesloft, Chorus, Gong, or HubSpot CMS.

Culture & Benefits

• Primarily sedentary remote role with extended computer use and frequent verbal and written communication.
• Occasional travel may be required.
• Medical, dental, and vision coverage, flexible spending accounts, PTO, and paid and floating holidays.
• 401(k) with company match and immediate vesting, company-funded life insurance, employee assistance programs, and no-cost mental health benefits.
• AI tools may support parts of the hiring process, while final decisions remain with humans.