обновлено 4 дня назад
Director of Account Based Marketing (ABM)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Account Based Marketing (ABM): Building and leading end-to-end account-based marketing programs across a B2B client portfolio with an accent on intent data, account scoring, and coordinated multi-channel execution. Focus on architecting 6Sense and Demandbase workflows, connecting engagement signals to pipeline and revenue, and presenting strategy and performance directly to clients.
Location: Remote - Mexico
Salary: Base salary paid in USD plus commission opportunities.
Company
is an AI-native growth firm combining strategic marketing expertise, proprietary technology, and performance data to help brands achieve measurable business outcomes.
What you will do
- Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, intent signals, and multi-channel orchestration.
- Build and refine ABM audits, playbooks, and go-to-market plans in partnership with B2B Client Strategy and account director teams.
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring, and predictive analytics workflows.
- Translate account intent and engagement data into campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
- Lead collaboration across SEO, Paid Media, Creative, PR, Influencer, CRO, and other teams to unify ABM campaigns.
- Own ABM measurement and reporting tied to pipeline, revenue, account engagement, and funnel velocity; present strategy and performance to clients.
Requirements
- Advanced English proficiency in spoken and written communication is required.
- Hands-on proficiency with 6Sense, Demandbase, or an equivalent ABM and intent data platform is mandatory.
- 7+ years of experience in B2B marketing strategy or ABM, with ownership of account-based programs from planning through delivery.
- Knowledge of Salesforce, Marketo, HubSpot, and their integrations with ABM platforms.
- Strong understanding of intent data, predictive scoring, account tiering, pipeline mechanics, and B2B business metrics.
- Client presentation, discovery, project management, collaboration, and cross-functional leadership skills.
Nice to have
- Agency experience.
- Experience using AI technologies to optimize ABM processes and reporting.
Culture & Benefits
- Fully flexible work environment with full-remote, in-office, or hybrid options.
- Unlimited time off available from day one.
- Healthcare stipend of $50 per month, national holidays, and two mental health recharge days annually.
- Employee development programs and opportunities for growth and leadership.
- Quarterly awards with prize money and recognition, plus opportunities to participate in DEI initiatives.
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