Director, Strategic Initiatives, Canada Marketing (Fintech)

TL;DR

Director, Strategic Initiatives (Marketing): Centralizing and driving strategic planning, coordinated execution, and performance storytelling for the Canadian Marketing leadership team with an accent on cross-functional alignment and operational efficiency. Focus on leading priority initiatives, interpreting marketing KPIs to drive business results, and managing executive communications.

Location: Hybrid in Toronto, Ontario

Salary: $110,000 – $180,000 CAD

Company

Global insurance and financial services provider committed to making life brighter for its clients.

What you will do

• Lead the Canadian Marketing Strategic Initiatives team, overseeing overall planning and measuring business impact.
• Align strategy, key priorities, and business processes, including budgeting and annual planning, with the VP and Leadership Team.
• Strengthen cross-functional partnerships to improve operational efficiency and external client outcomes.
• Own the production of internal forums and flagship events (e.g., MarketingFest, Town Halls) to unify marketing culture.
• Collaborate with Global Marketing and Corporate Communications to ensure alignment across campaigns and investments.
• Develop executive reporting and interpret Marketing KPIs to generate insights and recommendations for senior management.

Requirements

• Bachelor’s degree with 7+ years of experience in marketing, ideally within Financial Services.
• 5+ years of experience in a digital or channel management role.
• Exceptional stakeholder management and strategic influencing skills.
• Strong analytics-based decision making and ability to visually showcase marketing performance in presentations.
• Deep understanding of digital marketing KPIs and how they connect to business outcomes.
• Experience operating within a matrix model and leading enterprise-level internal forums.

Culture & Benefits

• Hybrid work organization offering flexibility between office and virtual work.
• Partial flexible benefits and paid Care Days and Sick Days to support well-being.
• Collaborative and inclusive culture, recognized as one of the Best Workplaces in Canada.
• Competitive salary based on market range data.