Group Strategy Director, E-commerce

TL;DR

Group Strategy Director, E-commerce (eCommerce Strategy): Lead the development, growth, and strategic direction of the eCommerce Strategy discipline across the agency with an accent on scaling frameworks, governance, and omnichannel strategy execution. Focus on mentoring strategy leaders, building proprietary methodologies across SEO/AEO/GEO and digital shelf optimization, and driving measurable client outcomes across major retailers and marketplaces.

Location: Hybrid (Toronto, ON, Canada)

Salary: $150,000–$165,000 CAD annually

Company

hirify.global is a portfolio of global marketing services and technology companies.

What you will do

• Define and scale eCommerce strategic frameworks, toolkits, and insight-driven methodologies across client engagements.
• Create and enforce governance standards, including QA protocols, KPI frameworks, strategic intake processes, and performance benchhirify.global.
• Oversee strategy development across a portfolio of clients and collaborate with Creative and Account leads on holistic campaign strategies.
• Lead, mentor, and grow a team of eCommerce Strategy Directors and junior strategists, including onboarding and training plans.
• Develop proprietary methodologies across SEO, AEO, GEO, and digital shelf optimization; stay current on marketplace changes and retailer algorithms.
• Drive business development by translating client challenges into strategic solutions, supporting RFP evaluation, and representing the agency in pitches.

Requirements

• 10+ years in digital strategy, including 4–5 years leading eCommerce-focused initiatives.
• Experience leading and mentoring strategy teams.
• Experience in CPG and Retail verticals.
• Deep knowledge of major retailer platforms (Amazon, Walmart, Target), SEO, PDP strategy, and content syndication tools.
• Experience with platforms such as Helium 10, Walmart Connect, Amazon Ads/Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar.
• Strong understanding of major retail media platforms (Amazon and Walmart) and the global eCommerce landscape.

Culture & Benefits

• Hybrid work setup based in Toronto.
• Opportunity to build and scale an eCommerce practice with a culture of curiosity, experimentation, and learning.
• Leadership role with direct involvement in mentoring, governance, and client innovation.
• Pay range provided for Ontario; compensation considered based on experience and skills.

Hiring process

• Evaluation of experience and leadership fit for eCommerce strategy and team development.
• Assessment through interviews focused on strategic governance, client impact, and platform knowledge.
• Final discussions aligned to business development and client innovation expectations.