Paid Social Manager (Fintech)

TL;DR

Paid Social Manager (Fintech): Executing and optimizing paid social campaigns across platforms like Meta, LinkedIn, and TikTok with an accent on audience strategy, platform innovation, and budget management. Focus on driving measurable acquisition goals and performance through data-driven insights and cross-functional collaboration.

Location: Must have current work authorization for Canada. Role is based in Toronto with flexible hybrid, remote, or in-office options.

Salary: $99,000 – $111,000 CAD

Company

A leading, privately owned financial services firm dedicated to helping Canadian investors build better financial futures for over 35 years.

What you will do

• Partner with creative and digital marketing teams to align paid social strategy with broader campaign goals.
• Develop platform-specific briefs for agency partners to support brand awareness and acquisition objectives.
• Analyze audience data using tools like Adobe Analytics to inform targeting and media mix strategies.
• Manage platform budgets, monitor pacing, and identify opportunities to scale high-performing campaigns.
• Stay current on emerging ad formats, algorithm changes, and industry trends to maintain a competitive edge.
• Contribute to annual budget planning and present strategic insights to executive stakeholders.

Requirements

• 3+ years of experience in a digital advertising role, specifically in paid social execution.
• Current work authorization for Canada is required.
• University degree in Marketing, Advertising, or equivalent professional experience.
• Proven experience managing paid social campaigns and YouTube advertising.
• Strong project management skills with the ability to handle multiple priorities under pressure.
• Analytical mindset with experience in budget reconciliation and performance reporting.

Nice to have

• Experience in the financial services sector.
• Previous work within a media agency.
• Proficiency in Adobe Analytics.

Culture & Benefits

• Competitive total compensation including discretionary performance bonuses.
• Company-funded group RRSP contributions after 6 months with no matching required.
• Comprehensive health benefits starting on day one with 100% employer-paid premiums.
• Generous parental leave top-up to 100% for 25 weeks.
• Flexible working arrangements including remote, hybrid, and in-office options.
• Extensive professional development support, including tuition reimbursement and access to 11,000+ training courses.