Senior Director, Integrated Strategy & Storytelling (Marketing)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Director, Integrated Strategy & Storytelling (Marketing): Developing and overseeing high‑impact go‑to‑market strategies for the e.l.f. Beauty account with an accent on narrative distilling, executive communication, and digital culture. Focus on translating complex media data into concise C‑suite recommendations and integrating social commerce trends into full‑funnel growth.
Location: Remote (USA)
Company
is the largest independent full-funnel marketing agency in the U.S., utilizing proprietary technology to scale growth and eliminate waste for marketers.
What you will do
- Lead strategic portfolio planning for the e.l.f. Beauty account, serving as a senior advisor to C-suite and VP-level stakeholders.
- Distill complex data and media plans into concise, high-impact strategic narratives and recommendations.
- Orchestrate total go-to-market (GTM) communications plans, bridging brand moments with media execution.
- Monitor internet culture and emerging digital trends to ensure proactive strategy implementation.
- Drive adoption of proprietary planning tools and connect insights to advanced measurement frameworks like Marketing Mix Modeling (MMM).
- Integrate social commerce (e.g., TikTok Shop) and the creator economy into the overall media strategy.
Requirements
- 7-10+ years of experience in digital strategy, communications planning, or brand strategy.
- Must be based in the USA.
- Proven track record of creating high-impact presentation decks for executive-level audiences.
- Deep expertise in social commerce platforms (TikTok Shop, Instagram Shopping) and the creator economy.
- Strong cross-channel experience in video, social, and integrated full-funnel planning.
- Proficiency with research tools like Kantar, SimilarWeb, Pathmatics, or eMarketer.
Nice to have
- Previous experience within the Beauty or CPG industry.
Culture & Benefits
- Unlimited PTO and 20 paid holidays for a strong work-life balance.
- 100% remote work environment with high flexibility.
- Comprehensive healthcare including Medical, Dental, Vision, Life & Disability.
- 401(k) retirement plan with a company match of up to 4%.
- Generous parental leave: 16 weeks for birthing parents and 12 weeks for partners.
- Access to mentorship, on-demand learning, and leadership development programs.
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